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The Theory and Practice of Revenue Management
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Practitioners in industry and academic researchers and graduate students in the fields of OR, Economics, Marketing Science, Consumer Psychology and Information Technology.
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781402079337
Veröffentl:
2004
Seiten:
714
Autor:
Kalyan T. Talluri
eBook Typ:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.