Strategic Planning Kit For Dummies

Create a roadmap for your company s future success the For Dummies way Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today s businesses. Advice from For Dummies experts will make any business leader s strategic dreams a reality. Learn the basics of how to create a long-term business strategy Create your mission and vision statements and a strategic framework Get organized, engage your team, and deploy your strategy through objectives and key results Access resources, worksheets, checklists and more in the book and onlineThis is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company s strategy and planning a path for growth. It s a big job, but you don t have to do it alone. Dummies has your back.

Create a roadmap for your company's future success--the For Dummies wayStrategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan--with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today's businesses. Advice from For Dummies experts will make any business leader's strategic dreams a reality.* Learn the basics of how to create a long-term business strategy* Create your mission and vision statements and a strategic framework* Get organized, engage your team, and deploy your strategy through objectives and key results* Access resources, worksheets, checklists and more--in the book and onlineThis is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company's strategy and planning a path for growth. It's a big job, but you don't have to do it alone. Dummies has your back.

Introduction 1Part 1: Kicking Off Your Strategic Planning Process 9Chapter 1: What Is Strategic Planning Really? 11Chapter 2: Why Strategic Planning Works 25Chapter 3: Getting Set Up for Successful Planning 37Chapter 4: Identifying Your Strategic Issues 57Part 2: Sizing Up Your Current Situation 77Chapter 5: Assessing Your Business and Its Capabilities 79Chapter 6: Seeing Your Business through Your Customers' Eyes 99Chapter 7: Researching the Market to Find New Customers 117Chapter 8: Identifying Your Opportunities and Threats 139Part 3: Defining Your Core Purpose and Envisioned Future 163Chapter 9: Focusing on What You Do Best 165Chapter 10: Developing Your Mission and Values 183Chapter 11: Envisioning Your North Star 199Part 4: Mapping Your Organization's Path to the Future 211Chapter 12: Strategizing for Growth and Sustainability 213Chapter 13: Establishing Your Strategic Goals and Roadmap 233Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261Chapter 15: Making Your Plan Measurable 275Part 5: Living and Breathing Your Plan 289Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307Chapter 18: Scenario Planning: Answering the What Ifs 317Part 6: The Part of Tens 329Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331Chapter 20: Ten Tips to Holding Great Strategic Retreats 337Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345Index 351