User Experience Design

Gavin Allanwood is a UX freelancer and educator based in northwest England, UK.

Applicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience.Covering essential topics from user research and experience design to aesthetics, standards and prototyping, User Experience Design explains why user-centered methods are now essential to ensuring the success of a wide range of design projects.This second edition includes important new topics including; digital service standards, onboarding and scenario mapping. There are now 12 hands-on activities designed to help you start exploring basic UX tasks such as visualising the user journey and recognising user interface patterns.Filled with straightforward explanations and examples from around the world, this book is an essential primer for students and non-designers needing an introduction to contemporary UX thinking and common approaches. Designed specifically for newcomers to UX Design, the companion website offers extra material for hands-on activities, templates, industry interviews, contributor notes and sources of guidance for those seeking to start a career in the industry.

New companion website expands coverage of key topics and includes links to further reading, current trends and platforms, full-length interviews and additional material to support book-based exercises

OverviewIntroduction1.What is User Experience Design? - Designing interactive experiences - Life's experiences - Activity #1 - The Big Picture - Scenario - Hints - Roles in User Experience Design (UX) - Today's Multidisciplinary Teams - Methods and background - Stakeholders - Activity #2 - Designing for others - Activity2.Users - User research - The user's world - Co-experience - Activity #3 - Listening and learning - Emotional Responses - Memory - Fallibility - Expectation - Motivation - Activity #4 - The journey concept - Outcomes3.Experience Design - Competitive advantage - Brands - Productivity - Activity #5 - Quantifying sentiment - Fun - Usability - Simplicity - Challenge - Feedback - Gestalt Theory - Semiotics - Narrative - Constraints - Activity #6 - Recognizing intuition - Outcomes4.Design Process - The life of a project - User involvement - Personas - Scenarios - Activity #7 - Scenario Mapping - Design requirements - Communication and planning - Design Standards - Digital Service Standards - Activity #8 - A Design Problem - Conclusion5.Design Constraints - Aesthetics - Meeting the requirements - Semantic Design - Design patterns - Activity #9 - Recognising UI patterns - Layout - Responsive Design - Image - Type - Accessibility - Activity #10 - Onboarding6.Mindset and Toolset - Platforms and technologies - Communications and Organisations - Empathy - Ideation - Problem Solving - The first right solution - Activity #11 - Visualising Data - Maps and flows - Working with users - Prototypes - Mock-ups - Activity #12 - Simple Prototyping - Evaluating tools and resources - Choice - ConclusionFurther ReadingBooksWebsites