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Selling Today: Partnering to Create Value, Global Edition
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Artikel-Nr:
9781292458632
Veröffentl:
2023
Erscheinungsdatum:
04.08.2023
Seiten:
544
Autor:
Gerald Manning
Gewicht:
1164 g
Format:
275x215x22 mm
Sprache:
Englisch
Beschreibung:
About our authors
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of learn by doing materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.
PART 1: DEVELOPING A PERSONAL SELLING PHILOSOPHY