Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition

Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce’s outside interests include running, trail biking, and swimming.

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

DIGITAL UPDATE available for Spring 2021 classes

For courses in entrepreneurship.

Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business.

MyLab-« Entrepreneurship is notincluded. Students, if MyLab Entrepreneurship is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased when requiredby an instructor. Instructors, contact your Pearson representative for more information.

3. Feasibility Analysis