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Public Relations: Strategies and Tactics
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Artikel-Nr:
9781292056586
Seiten:
624
Autor:
Dennis L. Wilcox
Gewicht:
1131 g
Format:
255x203x21 mm
Serie:
Global Edition
Sprache:
Englisch
Beschreibung:
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Part 1. Role