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Sustainable Marketing
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Pearson New International Edition
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781292040899
Veröffentl:
2013
Erscheinungsdatum:
01.11.2013
Seiten:
256
Autor:
Diane Martin
Gewicht:
545 g
Format:
274x217x15 mm
Sprache:
Deutsch
Beschreibung:
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society.
To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing