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Exponential: Transform Your Brand by Empowering Instead of Interrupting
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Artikel-Nr:
9781264268146
Veröffentl:
2022
Erscheinungsdatum:
06.01.2022
Seiten:
240
Autor:
Jeff Rosenblum
Gewicht:
446 g
Format:
232x151x27 mm
Sprache:
Englisch
Beschreibung:
Jeff Rosenblum is a Cofounder of Questus, a digital advertising agency that has worked with some of the world's most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and London Business School. He has won some of the ad world's most prestigious awards and presented at some of the industry's largest conferences.
Filled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists.