Beschreibung:
Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!
INTRODUCTION WELCOME TO THE SECOND EDITION OFTHE PRODUCT MANAGER'S SURVIVAL GUIDE