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Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
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Artikel-Nr:
9781250194466
Veröffentl:
2018
Erscheinungsdatum:
04.09.2018
Seiten:
304
Autor:
Ken Kocienda
Gewicht:
471 g
Format:
244x167x29 mm
Sprache:
Englisch
Beschreibung:
Ken Kocienda
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
An insider's account of Apple's creative process during the golden years of Steve Jobs.
CONTENTSIntroduction 11. The Demo 72. The Crystal Ball 393. The Black Slab 674. One Simple Rule 915. The Hardest Problem 1136. The Keyboard Derby 1317. QWERTY 1598. Convergence 1919. The Intersection 22110. At This Point 253Epilogue 263Acknowledgments 265Notes 267Index 279