Golf Business and Management

Tim Breitbarth is a Principal Academic in the Faculty of Management at Bournemouth University, UK. He holds a PhD in Marketing from Otago University and a Master's degree in Social Science from Göttingen University. He has also worked in various corporate communications, marketing and management consultancy roles in Germany, New Zealand and the USA. His work stretches across the fields of strategic sport management, social responsibility, marketing, and on internationalisation in the higher education sector. He has held visiting positions at the German Sport University and Cologne University, and serves as a board member of the European Association for Sport Management

This is the first book to introduce the fundamentals of golf business and management, covering key topics such as governance, participation, media, club management, sponsorship and retail, at elite and non-elite levels. With a section exploring the development of golf on every continent, this is vital reading for any golf-related degree course.

Part I: The Global Game 1. Global Golf Business and Management: Market issues and career prospects [Tim Breitbarth, Sebastian Kaiser-Jovy and Geoff Dickson] 2. Golf Consumption [Andrew Rankin, Ali Bakir and Eddie Bullock] 3. Golf Governance [David Shilbury] Part II: Central Issues in Golf Business and Management 4. Golf Club Management and Hospitality [Geoff Dickson and Jason P. Koenigsfeld] 5. Sustainability and Environmental Impact of Golf [Sheila N. Nguyen] 6. Golf Tourism [David Ermen and Luke Frary] 7. Golf Tournaments and Events [Christopher Huth and Timo Zimmermann] 8. Golf and Media [Karen Danylchuk and Katie Lebel] 9. Sponsorship in Golf [Mark R. Lyberger and Larry McCarthy] 10. Golf Retail [Jonathan Robertson] 11. Innovation in Golf [Michael Craw and Geoff Dickson] 12. Researching and Reporting Topical Issues in Golf [Richard E. Oddy] Part III: Regional Perspectives on Golf Development and Management 13. Golf in North America [Emily Stadder and Jess C. Dixon] 14. Golf in South America [Geraldo Ricardo Hruschka Campestrini and Mauricio Pinto] 15. Golf in Europe [Rainer Fischer and Sebastian Kaiser-Jovy] 16. Golf in Africa[Brendon Knott and Janice Hemmonsbey] 17. Golf in Asia and the Middle East [Geoff Dickson, Jinming Zheng and Shushu Chen] 18. Golf in Australia and New Zealand [John Stuart Anderson and David Shilbury]