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Crisis Communications
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A Casebook Approach
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Artikel-Nr:
9781138923744
Veröffentl:
2016
Erscheinungsdatum:
04.08.2016
Seiten:
424
Autor:
Kathleen Fearn-Banks
Gewicht:
608 g
Format:
228x151x32 mm
Sprache:
Englisch
Beschreibung:
Kathleen Fearn-Banks is Professor of Communication in the Department of Communication at the University of Washington.
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop crisis communication plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
1 Crisis Communications Today