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Media Management
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A Casebook Approach
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781138901025
Veröffentl:
2015
Erscheinungsdatum:
22.08.2015
Seiten:
416
Autor:
Ann Hollifield
Gewicht:
585 g
Format:
229x152x23 mm
Sprache:
Englisch
Beschreibung:
C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.
Preface