Beschreibung:
Susan L. Slocum is an Associate Professor in the Department of Tourism and Event Management at George Mason University, Manassas, Virginia.
The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.
1. Introducing sustainable tourism 2. Understanding capital 3. Globalization, localism, and sustainability 4. Governance of sustainable tourism 5. The sustainable traveler 6. Mass tourism 7. Alternative tourism 8. Marketing for sustainability 9. Supply and value chain management 10. Certification 11. Human capital management 12. Visitor management 13. The future of sustainable tourism