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Innovation Renaissance
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Defining, Debunking, and Demystifying Creativity
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781138392175
Veröffentl:
2019
Erscheinungsdatum:
24.12.2019
Seiten:
182
Autor:
John E Ettlie
Gewicht:
277 g
Format:
234x156x10 mm
Sprache:
Englisch
Beschreibung:
John E. Ettlie is executive education professor at the Saunders College of Business, Rochester Institute of Technology, USA. He earned his PhD at Northwestern University and has held appointments since then at the University of Illinois Chicago, De Paul University, and the University of Michigan. He has been ranked among the top ten leading scholars in innovation management globally.
Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation.
1. Introduction 2. Defining, Debunking and Demystifying Innovation 3. Radical Innovation 4. Theories of Innovation 5. New Products 6. New Services 7. Process Innovation 8. Information Technology 9. Creativity and Innovation 10. The Dark Side of Innovation 11. Innovation Renaissance 12. Innovation by Design