Beschreibung:
Noam Arzt
Originally published in 1995, The Business of Higher Education focuses on innovation in student financial services. It looks at the area of banking function as a tool for colleges and universities, and how this can be used to meet the market demand for new services.
List of Tables List of Figures Foreword Preface 1. Introduction 2. Models of Student Price Sensitivity 3. Student Price Sensitivity: Results from Three Schools 4. Banking Functions 5. The Academic Function 6. Case Study: The Academic Bank at PMU References Index