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Autor: Patrick Kiernan
ISBN-13: 9781137519504
Einband: Book
Seiten: 306
Gewicht: 553 g
Format: 217x156x25 mm
Sprache: Englisch

Language, Identity and Cycling in the New Media Age

Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
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Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist.
This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.
Analyses the language of cycling in new media
Chapter 1. Introduction Exploring language, identity and cycling in the new media age PART I. IDENTITIES IN THE MEDIA Chapter 2. 'Mark, Mark, can we have a word?' Narrative and evaluation in the media interview Chapter 3. Coming clean Framing and identity negotiation in the Oprah-Lance Armstrong interview Chapter 4. Multimodality identity in manga Yowamushi Pedal and the semiotics of Japanese comics
PART II. IDENTITY AND ONLINE COMMUNITIES Chapter 5. Having a Rashomon moment Identity negotiation in an online community Chapter 6. Making the link Intertextual resources in an online forum Chapter 7. The case of Franz Identity and carnival in online communities
PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING Chapter 8. 'Hey you, thanks for buying our stuff.' Language, multimodality and identity in two corporate websites Chapter 9. "68 years on the same B17" Brooks, consumer reviews and brand loyalty Chapter 10. In pursuit of marginal gains Corporate sponsorship and brand-building videos Chapter 11. Welcome to the GCN show! Community and identity on YouTube Chapter 12. Conclusion Rethinking interpersonal semiotics in new media
Autor: Patrick Kiernan
Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist.

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Autor: Patrick Kiernan
ISBN-13 :: 9781137519504
ISBN: 1137519509
Erscheinungsjahr: 28.09.2017
Verlag: Palgrave Macmillan
Gewicht: 553g
Seiten: 306
Sprache: Englisch
Sonstiges: Buch, 217x156x25 mm, 15 schwarz-weiße Abbildungen, Bibliographie