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Autor: James Watson
ISBN-13: 9781137428219
Einband: Taschenbuch
Seiten: 326
Gewicht: 515 g
Format: 231x154x22 mm
Sprache: Englisch

Media Communication

An Introduction to Theory and Process
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James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.
An updated edition of a widely successful book, this authoritative text explores the role and function of media in a thoroughly contemporary context
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
An updated edition of a widely successful book, this authoritative text explores the role and function of media in a thoroughly contemporary context
Introduction: Studying Media1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks
Autor: James Watson
James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

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Autor: James Watson
ISBN-13 :: 9781137428219
ISBN: 113742821X
Erscheinungsjahr: 14.01.2016
Verlag: Macmillan Education
Gewicht: 515g
Seiten: 326
Sprache: Englisch
Auflage 16004, 4th edition
Sonstiges: Taschenbuch, 231x154x22 mm, 16 figures