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Making Social Technologies Work
Leveraging the Power and Managing Perils of Social Technologies in Business
Paperback
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Artikel-Nr:
9781137024817
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
07.09.2015
Seiten:
316
Autor:
Ronan Gruenbaum
Gewicht:
400 g
Format:
216x140x18 mm
Serie:
Palgrave Pocket Consultants
Sprache:
Englisch
Beschreibung:
Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book The Future of Learning: insights and innovations from executive development. Ronan blogs at TechnoWaffle.com and Tweets as @SealTree.
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.
Embracing social media at work is not just a corporate page on Facebook or a blog from the CEO. It is about understanding all the opportunities where social media activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social media in business.
A complete and comprehensive overview of all the ways businesses can make use of social technologies at work and how to implement the strategies successfully and sustainably
What is Social Media?
Diffusion of Innovations
Research: Survey and Interviews
Obstacles
Framework for Engagement: STOIC (in Summary)
Strategize
Trust
Open Access
Incentivize
Champion
Putting it Altogether
Diffusion of Innovations
Research: Survey and Interviews
Obstacles
Framework for Engagement: STOIC (in Summary)
Strategize
Trust
Open Access
Incentivize
Champion
Putting it Altogether