Leisure Marketing

Leisure Marketing
-0 %
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.
 PDF
Sofort lieferbar | Lieferzeit: Sofort lieferbar

Unser bisheriger Preis:ORGPRICE: 60,79 €

Jetzt 60,78 €* PDF

Artikel-Nr:
9781136387869
Veröffentl:
2012
Einband:
PDF
Seiten:
424
Autor:
Susan Horner
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Deutsch
Beschreibung:

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  • Disneyland Resort, Paris: The Marketing Mix
  • Manchester United Football Club: Marketing the Brand
  • The Growth of the Online Retail Travel Market
  • Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
  • Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  • Disneyland Resort, Paris: The Marketing Mix
  • Manchester United Football Club: Marketing the Brand
  • The Growth of the Online Retail Travel Market
  • Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
  • Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.