Brand Journalism
- 0 %
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Brand Journalism

 EPUB
Sofort lieferbar | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 45,05 €

Jetzt 45,04 €*

ISBN-13:
9781136185984
Einband:
EPUB
Seiten:
278
Autor:
Andy Bull
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include: Establishing the audience your brand wants to engage with Identifying your organisation's business goals Developing a brand journalism strategy to help deliver those business goals Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - brand-journalism.co.uk.
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include: Establishing the audience your brand wants to engage with Identifying your organisation's business goals Developing a brand journalism strategy to help deliver those business goals Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - brand-journalism.co.uk.

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.