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Profiles in Small Business
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A Competitive Strategy Approach
EPUB
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Artikel-Nr:
9781134961481
Veröffentl:
2002
Einband:
EPUB
Seiten:
226
Autor:
Margo Anderson
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in realityProfiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in realityProfiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.