Business Meeting & Event Planning For Dummies

Susan Friedmann, CSP (Certified Speaking Professional), is a well-respected niche marketer on a mission to wipe out sameness and add vitality and differentiation to entrepreneurial marketing and meetings. Well-executed events, in person and online, is her top tool for captivating a market. She's an international bestselling author of 18 books, and has trained and coached over 10,000 people on 4 continents.

Hold productive meetings and events with help from Dummies
 
It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you'll be able to streamline meetings to maximize efficiency and save money - on or offline.
* Create effective and exciting business events and presentations
* Keep on time and on budget, maintain group engagement, and use social media to your advantage
* Discover best practices, proven tips, and technical advice
 
If you're a professional who wants to make the most of business meetings, this is the Dummies guide for you. It's also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).

Introduction 1
 
Part 1: Been to Any Good Meetings or Events Lately? 5
 
Chapter 1: Gearing Up for Meetings and Events 7
 
Chapter 2: Strictly Business: Defining Meetings 17
 
Chapter 3: The ABCs of Meeting Preparation 25
 
Chapter 4: Mixing Business with Pleasure: Events 45
 
Chapter 5: Bringing an Event to Life 57
 
Part 2: It's All Show Business 79
 
Chapter 6: Get Me to the Meeting on Time 81
 
Chapter 7: Food for Thought 93
 
Chapter 8: Selecting Great Speakers 109
 
Chapter 9: It's the Extras That Count 123
 
Chapter 10: Lights, Camera, Action! 129
 
Part 3: No Guts, No Story 145
 
Chapter 11: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 147
 
Chapter 12: Working with Vendors 161
 
Chapter 13: Drinking Champagne on a Beer Budget 171
 
Part 4: Building Bridges with Technology 185
 
Chapter 14: Making Meeting Technology Work for You 187
 
Chapter 15: This Phone's for You: Conference Calling 197
 
Chapter 16: Holding Meetings Online 207
 
Chapter 17: Expanding Your Reach with Virtual Events 223
 
Part 5: Exhibiting at Trade Shows 231
 
Chapter 18: Planning for Gold: Exhibiting 101 233
 
Chapter 19: Strutting Your Stuff: Exhibiting 201 251
 
Chapter 20: Presenting the Floor Show: Exhibiting 301 263
 
Part 6: The Part of Tens 271
 
Chapter 21: Ten Creative Ways to Meet 273
 
Chapter 22: Ten Common Meeting Mistakes to Avoid 277
 
Chapter 23: Ten Top Negotiating Tactics 281
 
Chapter 24: Ten Strategies For Exhibiting Overseas 285
 
Appendix: Checklist Heaven 291
 
Index 307