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The Age of Responsibility
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CSR 2.0 and the New DNA of Business
E-Book
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Artikel-Nr:
9781119970996
Veröffentl:
2011
Einband:
E-Book
Seiten:
408
Autor:
Wayne Visser
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.* Provides a 'second generation' approach to CSR that will breathe new life into the movement* Can increase the effectiveness of CSR as a strategy to create positive change in society through business* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
List of boxes, cases, figures and tables ixForeword by Jeffrey Hollender xiAcknowledgements xviiAbout the author xviiiPart I: The call to responsibility 11 Our ability to respond 3Part II: The ages and stages of CSR 212 The age of greed 233 The age of philanthropy 494 The age of marketing 735 The age of management 956 The age of responsibility 131Part III: The principles of CSR 2.0 1537 The principle of creativity 1558 The principle of scalability 1899 The principle of responsiveness 22110 The principle of glocality 24911 The principle of circularity 281Part IV: Our ability to change 31312 The matrix of change 31513 Making a difference 343Bibliography 367Index 377Other books by Wayne Visser 390