Growth Champions

Unique insights and fresh perspectives on business growth and innovation Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them? Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.

Unique insights and fresh perspectives on business growth andinnovationGrowth is a priority for most businesses, but one that's elusiveand difficult to achieve. But some companies do it well, deliveringsustainable growth year after year. What makes those companies sospecial? And what can you and your business learn from them?Growth Champions looks at 20 leading global organizationsand identifies the key elements that drive their success. Thesegrowth champions include such companies as PepsiCo, Apple, RollsRoyce, Google, Audi, and P&G. While many share some commontraits, they all take different paths to growth using differentformulas to achieve it. Here, you'll learn how they formulate andexecute strategies, motivate and engage people, build a growthculture, and develop and use distinctive competencies to stay aheadof the pack.

About The Growth Agenda ivAbout the Contributors vIntroduction 1Part I - The Growth Agenda: The Changing Dynamics ofInnovation 131 - Why Growth? The Economist's Perspective 162 - Alternative Strategic Approaches to Growth 243 - Drivers of Change 374 - New Approaches to Growth 49Part II - The Growth Champions 575 - Nestlé and PepsiCo - Changing food anddrink for the better 616 - Audi and Samsung Electronics - Design as thegrowth driver 817 - Reckitt Benckiser and Procter & GambleMaking the most of insight 1018 - Starwood Hotels and Inditex - Delivering aunique customer experience 1219 - Amazon and Google - Expertly using data to getever closerto customers 14310 - Narayana Hrudayalaya and Novo NordiskReinventing healthcare 16311 - Rolls-Royce and ARM - Technology partnershipsfor growth 18312 - BASF and Shell - Growth in aresource-constrained world 20113 - Tata and Bharti - Leapfrogging from India22114 - LEGO and Apple - Bringing magic to the everyday241Part III - The Growth Challenge: Lessons for the Future26515 - Key Characteristics 26716 - Further Common Traits 28117 - Future Challenges 28718 - The Growth Agenda - The Essential Implications298Resources and References 302Appendix - Key Data for the Growth Champions313Contributor Credits 332Index 333