Sensory and Consumer Research in Food Product Design and Development

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

During the past thirty years, companies have recognized theconsumer as the key driver for business and product success. Thisrecognition has, in turn, generated its own drivers: sensoryanalysis and marketing research, leading first to a culturepromoting the expert and then evolving into the systematicacquisition of consumer-relevant information to build businesses.Sensory and Consumer Research in Food Product Design andDevelopment is the first book to present, from the businessviewpoint, the critical issues faced by business leaders from boththe research development and business development perspective.This popular volume, now in an updated and expanded secondedition, presents a unique perspective afforded by the author teamof Moskowitz, Beckley, and Resurreccion: three leadingpractitioners in the field who each possess both academic andbusiness acumen. Newcomers to the field will be introduced tosystematic experimentation at the very early stages, to newlyemerging methods for data acquisition/knowledge development, and topoints of view employed by successful food and beverage companies.The advanced reader will find new ideas, backed up by illustrativecase histories, to provide another perspective on commonlyencountered problems and their practical solutions.This book is aimed at professionals in all sectors of the foodand beverage industry. Sensory and Consumer Research in FoodProduct Design and Development is especially important forthose business and research professionals involved in the earlystages of product development, where business opportunity is oftenthe greatest.

Preface ixAuthor biographies xiAcknowledgments xv1 Emerging corporate knowledge needs: how and where does sensoryfit? 12 Making use of existing knowledge and increasing its businessvalue--the forgotten productivity tool 173 Understanding consumers' and customers'needs--the growth engine 414 Innovation's friend: integrated market and sensory input forfood product design and development 835 A process to bring consumer mind-sets into a corporation1156 Developing relevant concepts 1357 High-level product assessments 1678 So what can sensory do for me (or for my company)? 2079 What types of tests do sensory researchers do to measuresensory response to the product? and . . . why do they dothem? 22910 What can sensory researchers do to characterize products? and. . . how does one select the best method? 28311 So what are the practical considerations in actually runninga test? what do I need to know? what does the rest of thecompany need to know? 32112 Evolving sensory research 36513 Addressable MindsTM and directed innovation: new vistas forthe sensory community 381Index 409