Navigating the Metaverse

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Jump into the metaverse to connect with consumers and explore endless opportunitiesLike the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:* Data and market analysis to erase any doubt that the metaverse is the next big thing.* Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.* The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.* A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.* Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Foreword by Yat Siu, Chairman of the Board, Animoca Brands ixIntroduction xiWhy Should Businesses Care About the Metaverse Economy? xiiiWho Should Read This Book xviHow We Structured the Book xviiPart I Getting to Know the Metaverse and Metaverse Economy 1Chapter 1 A Primer on the Metaverse 3Terminology 4What Is the Metaverse? 8Putting the Metaverse in Historical Context 15A Universe in the Palm of Your Hand 17Interoperability Is Key to the Metaverse's Future 18Chapter 2 What Is the Metaverse Economy? 25How Does Currency Work in the Metaverse? 29Entering and Advancing in the Metaverse 31Tokenomics 35The Rise of Community Commerce 43Power to the Player: Decentralized Governance 45Four Key NFT Distribution Channels 46NFT- Based Metaverse Revenue Model 49Extra Guidance from the Authors 62Part II Building a Strategy for the Metaverse Economy 65Chapter 3 Building a Business Case for the Metaverse 67Business Challenges 67Is the Metaverse a Blip or a Trend? 72The NFT Market Statistics 72Key Value Propositions of the Metaverse Economy for Brands 75Timing Is Everything 81Crossing the Chasm of Metaverse Adoption 83The Business Impact of Web 3.0Technology 84Extra Guidance from the Authors 88Chapter 4 Meet the Metaverse Consumers 91Demographics 91The Three Flavors of User Engagement 96Metaverse Mindsets 100Importance of Avatars to the Metaverse and Digital Identity 110Extra Guidance from the Authors 113Chapter 5 New Business Opportunities in the Metaverse 115Metaverse Business and Job Concepts 116Metaverse Metrics 124Extra Guidance from the Authors 129Chapter 6 Key Segments of NFT Commercialization 131Marketplaces 132(Fan) Token Offerings 136Fantasy Games and Collectibles 138Metaverse dApps 140Other Avenues to Explore 146Extra Guidance from the Authors 151Part III Metaverse Product Development, Action Framework, and Future Perspectives 153Chapter 7 NFT Deep Dive 155What Is an NFT? 156Types of NFTs 157How Do NFTs Fit in the Metaverse Economy? 158Key Considerations for NFT Design and Purpose 165Extra Guidance from the Authors 180Chapter 8 Putting Together an Action Plan 183Discover 185Learn 186Build a Case 188Connect to the Community 190Get IP into the Metaverse 192Prepare for Tomorrow 194Extra Guidance from the Authors 195Chapter 9 Perspectives on Tomorrow's Metaverse 197Grow with the Community 197Plug into the Technology Trifecta 199Experience Is King 201Make the Right Play in the Economy 204Final Guidance from the Authors 220Go Boldly 223About Upland 225References 227Acknowledgments 233About the Authors 237Index 241