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TikTok For Dummies
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Artikel-Nr:
9781119803416
Veröffentl:
2021
Erscheinungsdatum:
01.07.2021
Seiten:
208
Autor:
Jesse Stay
Gewicht:
282 g
Format:
224x152x11 mm
Sprache:
Englisch
Beschreibung:
Jesse Stay is a data scientist, a digital strategist, and an author best known for his books Facebook Application Development For Dummies, Minecraft For Dummies, and Minecraft Recipes For Dummies.
It's not too late to get on the TikTok train!
You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?
In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.
You'll discover how to:
* Install the app and create a profile that attracts followers and views
* Learn about the latest security issues and keep yourself safe on the platform
* Find the best content that's most relevant to you so you can engage with the community
* Create your own videos that resonate with the TikTok audience and have viral potential
Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?
In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.
You'll discover how to:
* Install the app and create a profile that attracts followers and views
* Learn about the latest security issues and keep yourself safe on the platform
* Find the best content that's most relevant to you so you can engage with the community
* Create your own videos that resonate with the TikTok audience and have viral potential
Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 5
Part 1: Getting Started With Tiktok -- The Movie Studio In Your Pocket 7
Chapter 1: Using TikTok for the First Time 9
Downloading TikTok for Your Mobile Device 10
Creating Your Account 11
Exploring Your Settings 14
Updating your profile 15
Updating your profile and privacy settings 17
Creating Your First TikTok Video 19
Chapter 2: Browsing TikTok 25
Browsing on the Home Screen 25
Liking and Commenting 27
Sharing Videos 30
Listening to Your Audience: Direct Messages and Inbox Notifications 33
Responding to comments and mentions 35
You've got mail! Checking your DMs 37
Discovering Users and Content 38
Chapter 3: Diving Deeper: Creating TikTok Videos 41
Starting a Recording 42
Picking Sounds for Your Video 47
Choosing Effects for Your Video 50
Selecting a Filter for Your Video 53
Recording in TikTok versus Uploading 55
Using Templates to Show Off Your Photos 57
Chapter 4: Publishing Your TikTok Video 61
Adjusting Clip Size after Recording 62
Adding Filters and Effects to Recorded Videos 65
Adding filters after recording 65
Adding effects after recording 65
Adding Sound to Recorded Videos 68
Using sounds from TikTok 68
Adding voiceover and narration 70
Adding voice effects 72
Adding Text and Stickers to Recorded Videos 73
Adding text 73
Adding stickers and emojis 76
Pinning stickers, emojis, and text 78
Publishing Your Video 79
Creating a description and tagging 79
Editing the cover image 81
Setting privacy and sharing 83
Chapter 5: Acclimating to TikTok Etiquette and Culture 85
Becoming Familiar with TikTok Culture 86
Speaking TikTok Jargon 88
Knowing When to Like, Follow, or Share 90
Winning Friends and Influencing People 92
Catching the attention of major influencers 93
Helping other TikTokers 93
Understanding TikTok's Rules 95
Chapter 6: Staying Safe on TikTok 99
Setting Up Your Account Privacy 99
Keeping Your Children Safe 104
Protecting kids under 13 104
Family pairing for teens 13 to 17 104
Dealing with Bullies and Trolls 107
Part 2: Building Your Tiktok Following 109
Chapter 7: Looking at Your Profile Stats 111
Understanding the Value of Followers 111
Breaking Down Your Following, Followers, Likes, and Views 113
Looking at Detailed Account Analytics 114
Chapter 8: Creating Viral Content 119
Understanding the TikTok Algorithm 119
Identifying Trending Content 124
Checking the discover page 124
Finding content through search 127
Grabbing Your Viewers' Attention 128
Stay positive 129
Keep your content clean 129
Invoke emotion 131
Use a ring light and microphone 131
Clarify and organize your message 132
Consider third-party tools 132
Chapter 9: Reaching New Audiences with Advanced Features 137
Duetting with Your Favorite Videos 138
Stitching the End of a Video 141
Livestreaming When You're TikTok Famous 142
Part 3: Using Tiktok as a Business Tool 147
Chapter 10:
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 5
Part 1: Getting Started With Tiktok -- The Movie Studio In Your Pocket 7
Chapter 1: Using TikTok for the First Time 9
Downloading TikTok for Your Mobile Device 10
Creating Your Account 11
Exploring Your Settings 14
Updating your profile 15
Updating your profile and privacy settings 17
Creating Your First TikTok Video 19
Chapter 2: Browsing TikTok 25
Browsing on the Home Screen 25
Liking and Commenting 27
Sharing Videos 30
Listening to Your Audience: Direct Messages and Inbox Notifications 33
Responding to comments and mentions 35
You've got mail! Checking your DMs 37
Discovering Users and Content 38
Chapter 3: Diving Deeper: Creating TikTok Videos 41
Starting a Recording 42
Picking Sounds for Your Video 47
Choosing Effects for Your Video 50
Selecting a Filter for Your Video 53
Recording in TikTok versus Uploading 55
Using Templates to Show Off Your Photos 57
Chapter 4: Publishing Your TikTok Video 61
Adjusting Clip Size after Recording 62
Adding Filters and Effects to Recorded Videos 65
Adding filters after recording 65
Adding effects after recording 65
Adding Sound to Recorded Videos 68
Using sounds from TikTok 68
Adding voiceover and narration 70
Adding voice effects 72
Adding Text and Stickers to Recorded Videos 73
Adding text 73
Adding stickers and emojis 76
Pinning stickers, emojis, and text 78
Publishing Your Video 79
Creating a description and tagging 79
Editing the cover image 81
Setting privacy and sharing 83
Chapter 5: Acclimating to TikTok Etiquette and Culture 85
Becoming Familiar with TikTok Culture 86
Speaking TikTok Jargon 88
Knowing When to Like, Follow, or Share 90
Winning Friends and Influencing People 92
Catching the attention of major influencers 93
Helping other TikTokers 93
Understanding TikTok's Rules 95
Chapter 6: Staying Safe on TikTok 99
Setting Up Your Account Privacy 99
Keeping Your Children Safe 104
Protecting kids under 13 104
Family pairing for teens 13 to 17 104
Dealing with Bullies and Trolls 107
Part 2: Building Your Tiktok Following 109
Chapter 7: Looking at Your Profile Stats 111
Understanding the Value of Followers 111
Breaking Down Your Following, Followers, Likes, and Views 113
Looking at Detailed Account Analytics 114
Chapter 8: Creating Viral Content 119
Understanding the TikTok Algorithm 119
Identifying Trending Content 124
Checking the discover page 124
Finding content through search 127
Grabbing Your Viewers' Attention 128
Stay positive 129
Keep your content clean 129
Invoke emotion 131
Use a ring light and microphone 131
Clarify and organize your message 132
Consider third-party tools 132
Chapter 9: Reaching New Audiences with Advanced Features 137
Duetting with Your Favorite Videos 138
Stitching the End of a Video 141
Livestreaming When You're TikTok Famous 142
Part 3: Using Tiktok as a Business Tool 147
Chapter 10: