Youtube Channels for Dummies

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.

Create a YouTube channel that draws subscribers with top-notch content
 
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.
 
This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:
 
* Setting up a channel
 
* Creating videos that attract viewers
 
* Putting together a video studio
 
* Editing your final product
 
* Reaching your target audience
 
* Interacting with your fans
 
* Building a profitable business
 
* Tips on copyright law
 
Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.
 
Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Introduction 1
 
Part 1: Getting Started with YouTube 7
 
Chapter 1: Making a Home on YouTube 9
 
Chapter 2: The Basics of YouTube 25
 
Chapter 3: Building Your Channel from the Ground Up 63
 
Part 2: Making a Great YouTube Video 79
 
Chapter 4: What Makes a Good Video a Good Video? 81
 
Chapter 5: Making Plans Both Large and Small 105
 
Chapter 6: Acquiring the Tools of the Trade 129
 
Chapter 7: Putting It All Together to Capture Some Video 145
 
Chapter 8: Fixing It in Post: The Edit 165
 
Chapter 9: Preparing for Upload Day 189
 
Part 3: Growing and Knowing Your Audience 217
 
Chapter 10: Building Your Audience 219
 
Chapter 11: Knowing Your Audience 241
 
Part 4: YouTube Channels Are Serious Business 269
 
Chapter 12: How and Why Businesses Use YouTube 271
 
Chapter 13: Expanding Your Audience with Google Ads 287
 
Chapter 14: YouTube Monetization: How to Earn Money on YouTube 321
 
Part 5: The Part of Tens 335
 
Chapter 15: Ten Key Steps to Improving YouTube Search Results 337
 
Chapter 16: Ten Things to Know About Copyright 347
 
Index 357

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