The Design Thinking Quick Start Guide

Isabell Osann is a consultant, coach, and Professor of Management and Organization.
 
Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany.
 
Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions
 
The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably.
 
The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions.
* Spur innovation with checklists for brainstorming and implementation
* Learn how to generate new ideas
* Lead your team in a proven process for doing creative work
 
Whether you're new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

I How do I use this book? 11
 
II What's All This About Creativity? 17
 
III What is a Design Challenge ? 25
 
01 Phase One - Understand 31
 
02 Phase Two - Observe 39
 
03 Phase Three - Synthesize 47
 
04 Phase Four - Ideate 63
 
05 Phase Five - Prototype 75
 
06 Phase Six - Test 85
 
IV Documentation - Iteration 93
 
V Team 103
 
VI Sample Agendas 115
 
VII About the Authors 119
 
VIII References 123

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich