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The Art of Startup Fundraising
Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know
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Artikel-Nr:
9781119191834
Veröffentl:
2016
Erscheinungsdatum:
11.04.2016
Seiten:
224
Autor:
Alejandro Cremades
Gewicht:
487 g
Format:
235x157x17 mm
Sprache:
Englisch
Beschreibung:
ALEJANDRO CREMADES leads the vision and execution for Onevest as its cofounder and executive chairman. The Onevest ecosystem supports founders and investors in building successful ventures. Onevest provides technology products to connect founders, investors, advisors, and influencers in the entrepreneurship community seamlessly and easily.
Startup money is moving online, and this guide shows you how it works.
The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.
The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.
* Learn how the JOBS Act impacts the fundraising model
* Gain insight on startups from early stage to growth stage
* Find the money you need to get your venture going
* Craft your pitch and optimize the strategy
* Build momentum
* Identify the right investors
* Avoid the common mistakes
Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.
The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.
* Learn how the JOBS Act impacts the fundraising model
* Gain insight on startups from early stage to growth stage
* Find the money you need to get your venture going
* Craft your pitch and optimize the strategy
* Build momentum
* Identify the right investors
* Avoid the common mistakes
Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
Foreword by Barbara Corcoran xiii
Acknowledgments xvii
1 Everything Started with Onevest 1
2 Raising Capital for Your Startup 5
Speeding Up the Machine 5
It's Not as Easy as Reading an Article on Tech Crunch 6
The 18- to 24-Month Plan 7
Milestones 8
Breaking Even 9
Expectations of Investors 9
Outperform the Competition 11
Marketing 12
Storytelling 13
Leveraging Help 15
Divide and Conquer 16
The Rollercoaster of Emotions 17
Learn to Love Rejection 18
Connect the Dots 19
The Pros and Cons of Raising Capital 21
Don't Underestimate the Need for Capital 22
3 Setting Yourself Up for Success 25
Investors Don't Want to Invest 25
The Core of Your Business 26
Experienced and Talented Management 27
Organize Your Corporate Structure with a Legal Team 28
Helpful Advisors 29
Building Momentum 31
Team Alignment 31
Show Your Competitive Advantage 32
Know Your Terms 33
Vision 34
Attracting Investors Requires Patience 35
4 Crafting the Pitch 37
The Business Plan Problem 37
Get the Message Straight and Your Team behind It 38
The Elevator Pitch 40
The Pitch Deck 41
Awesome, Effective Pitch Deck Design 43
The One Pager 45
5 The Due Diligence Package 47
The Interview and the Visit 61
Find Balance 62
6 Sources of Capital 65
Bootstrapping 65
Credit Cards 67
Business Loans 68
Friends and Family 69
Crowd funding 71
Angel Investors and Super Angels 74
Angel Groups 76
Family Offices 77
Venture Capital 78
Venture Debt 80
7 Understanding the VC Game 81
Defining Roles in a VC Firm 81
The Process of Getting Funded by a VC 83
How VCs Monetize 84
VC Involvement in Your Company 85
Understanding the Value a VC Brings 85
Cutting through the VC Noise 86
Differences between Venture Capital and Private Equity 86
8 Investment Rounds Explained 89
Friends and Family 89
Micro Seed Round 92
Seed Round 95
Series A Round 97
Series B, C, D Investment Rounds 99
Initial Public Offering (IPO) 100
Research Is Critical 102
9 Deciding Investment Amounts and Prospects 103
Needed, Realistic, and Ideal Investment Levels 103
Your Valuation versus Market Valuation: The Asking Price 105
Persuading Investors with a Financial Forecast 106
Identifying Prospective Investors 108
Six Ways to Contact Investors 109
Creating a Buzz around Your Startup 111
10 PR: Creating a Storm and Building Momentum 113
The Rainmaker Code 113
Journalist Outreach 114
Self-Distributed Press Releases 116
More Buzz-Building Tactics for Smart Startups 119
11 What to Look For in an Investor 123
Why Selecting the Right Investors Is So Critical 123
Three Factors You Should Be Looking For in Investors 124
Three Factors to Avoid in Investors 126
Six Key Questions to Ask Potential Investors 128
Speed Is a Two-Way Street 128
Arming Yourself with Answers 129
12 Term Sheets and Terms 131
Term Sheets 101 131
Terms within Term Sheets That You Need to Know 140
Term S
Acknowledgments xvii
1 Everything Started with Onevest 1
2 Raising Capital for Your Startup 5
Speeding Up the Machine 5
It's Not as Easy as Reading an Article on Tech Crunch 6
The 18- to 24-Month Plan 7
Milestones 8
Breaking Even 9
Expectations of Investors 9
Outperform the Competition 11
Marketing 12
Storytelling 13
Leveraging Help 15
Divide and Conquer 16
The Rollercoaster of Emotions 17
Learn to Love Rejection 18
Connect the Dots 19
The Pros and Cons of Raising Capital 21
Don't Underestimate the Need for Capital 22
3 Setting Yourself Up for Success 25
Investors Don't Want to Invest 25
The Core of Your Business 26
Experienced and Talented Management 27
Organize Your Corporate Structure with a Legal Team 28
Helpful Advisors 29
Building Momentum 31
Team Alignment 31
Show Your Competitive Advantage 32
Know Your Terms 33
Vision 34
Attracting Investors Requires Patience 35
4 Crafting the Pitch 37
The Business Plan Problem 37
Get the Message Straight and Your Team behind It 38
The Elevator Pitch 40
The Pitch Deck 41
Awesome, Effective Pitch Deck Design 43
The One Pager 45
5 The Due Diligence Package 47
The Interview and the Visit 61
Find Balance 62
6 Sources of Capital 65
Bootstrapping 65
Credit Cards 67
Business Loans 68
Friends and Family 69
Crowd funding 71
Angel Investors and Super Angels 74
Angel Groups 76
Family Offices 77
Venture Capital 78
Venture Debt 80
7 Understanding the VC Game 81
Defining Roles in a VC Firm 81
The Process of Getting Funded by a VC 83
How VCs Monetize 84
VC Involvement in Your Company 85
Understanding the Value a VC Brings 85
Cutting through the VC Noise 86
Differences between Venture Capital and Private Equity 86
8 Investment Rounds Explained 89
Friends and Family 89
Micro Seed Round 92
Seed Round 95
Series A Round 97
Series B, C, D Investment Rounds 99
Initial Public Offering (IPO) 100
Research Is Critical 102
9 Deciding Investment Amounts and Prospects 103
Needed, Realistic, and Ideal Investment Levels 103
Your Valuation versus Market Valuation: The Asking Price 105
Persuading Investors with a Financial Forecast 106
Identifying Prospective Investors 108
Six Ways to Contact Investors 109
Creating a Buzz around Your Startup 111
10 PR: Creating a Storm and Building Momentum 113
The Rainmaker Code 113
Journalist Outreach 114
Self-Distributed Press Releases 116
More Buzz-Building Tactics for Smart Startups 119
11 What to Look For in an Investor 123
Why Selecting the Right Investors Is So Critical 123
Three Factors You Should Be Looking For in Investors 124
Three Factors to Avoid in Investors 126
Six Key Questions to Ask Potential Investors 128
Speed Is a Two-Way Street 128
Arming Yourself with Answers 129
12 Term Sheets and Terms 131
Term Sheets 101 131
Terms within Term Sheets That You Need to Know 140
Term S
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