Gamechangers

Gamechangers
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Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
 E-Book
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Artikel-Nr:
9781118956953
Veröffentl:
2014
Einband:
E-Book
Seiten:
320
Autor:
Peter Fisk
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. Gamechangers are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.Gamechangers offers guidance on:* Thinking smarter and acting faster* Embracing the new tricks of business* Understanding how gamechangers dream and disrupt* Delivering practical results and winning
INTRODUCTIONAre you ready to change the world? 1PART 1 Are You Ready? 81. Play 112. Change 213. Win 29PART 2 Change the Game 364. Think 395. Explore 536. Disrupt 677. Inspire 818. Design 979. Resonate 11110. Enable 12111. Mobilize 12912. Impact 13913. Amplify 151PART 3 The Gamechangers 16614. Futurestore 17315. Futurebank 18516. Futurehealth 19717. Futuregadget 20918. Futuremedia 21919. Futurefashion 22920. Futuretravel 23921. Futurefood 24922. Futuretech 25923. Futuremakers 271PART 4 Gamechanger Labs 280Future Lab 282Creative Lab 286Brand Lab 290Performance Lab 294APPENDIXDoing More 298The Author 299The Book 300What's New? 300What's More? 300What's Next? 301

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