How to Measure Anything

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "e;immeasurable,"e; including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "e;immeasurability"e; is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "e;intangibles"e; Provides an online database (howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard creator of Applied Information Economics How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Now updated with new measurement methods and new examplesHow to Measure Anything shows managers how to informthemselves in order to make less risky, more profitable businessdecisionsThis insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI.* Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfaction* Simplifies overall content while still making the moretechnical applications available to those readers who want to digdeeper* Continues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methods* Shows the common reasoning for calling something immeasurableand sets out to correct those ideas* Offers practical methods for measuring a variety of"intangibles"* Provides an online database (howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheetsWritten by recognized expert Douglas Hubbard--creator ofApplied Information Economics--How to Measure AnythingThird Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.