Meggs’ History of Graphic Design

The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.

The bestselling graphic design reference, updated for the digital ageMeggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:* The latest key developments in web, multimedia, and interactive design* Expanded coverage of design in Asia and the Middle East* Emerging design trends and technologies* Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design* Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzesYou can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

VI PrefaceVIII Preface to the First EditionIX Acknowledgments1 Part I The Prologue to Graphic DesignThe visual message from prehistory through the medieval era1 The Invention of Writing 52 Alphabets 213 The Asian Contribution 354 Illuminated Manuscripts 49Part II A Graphic RenaissanceThe origins of European typography and design for printing 695 Printing Comes to Europe 736 The German Illustrated Book 857 Renaissance Graphic Design 1038 An Epoch of Typographic Genius 129Part III The Bridge to the Twentieth CenturyThe Industrial Revolution: The impact of industrial technology upon visual communications 1479 Graphic Design and the Industrial Revolution 15110 The Arts and Crafts Movement and Its Heritage 18711 Art Nouveau 20912 The Genesis of Twentieth-Century Design 245Part IV The Modernist EraGraphic design in the first half of the twentieth century 26513 The Influence of Modern Art 26914 Pictorial Modernism 29115 A New Language of Form 31616 The Bauhaus and the New Typography 34517 The Modern Movement in America 371Part V The Age of InformationGraphic design in the global village 39118 The International Typographic Style 39719 The New York School 41520 Corporate Identity and Visual Systems 43921 The Conceptual Image 46522 Postmodern Design 49123 National Visions within a Global Dialogue 51324 The Digital Revolution--and Beyond 571Epilogue 621Bibliography 623Image Credits 657Index 663