Fundraising the SMART Way

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "e;selling"e; an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as: Organizational goals, strengths, and weaknesses Donor actions and motivations Workload management and results QA Opportunity evaluation and organizational action The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.

Strategic planning and tactical fundraising can maximize incomeand minimize costsFundraising is the lifeblood of the nonprofit, and, successfulor otherwise, determines the organization's ability to provide forthe group it serves. Every organization attempts to lower overheadwhile increasing donations, but this often proves to be impossiblewithin existing frameworks. Effective fundraising - increasingdonations while engaging more donors and lowering costs - requiresa sound strategy that turns major roadblocks into minor hurdlesthat are easily overcome. It's not about trying harder, it's aboutworking smarter.Fundraising the SMART Way provides the groundwork for acomplete revamp of organizational fundraising systems. Author EllenBristol applies twenty years of corporate sales experience andeighteen years in fund development consultation to the problem ofinefficient fundraising. Bristol turns her extensive salesexpertise toward the perspective of "selling" an organization topotential donors, increasing the donor pool, and lowering the costof fundraising. The book details the questions every nonprofitshould be asking to maximize the effectiveness of fundraisingefforts, and encourages systematic strategy development by zeroingin on key factors such as:* Organizational goals, strengths, and weaknesses* Donor actions and motivations* Workload management and results QA* Opportunity evaluation and organizational actionThe book outlines clear, concrete, actionable steps that can beimmediately implemented to escalate income growth. Effectivefundraising is sustainable, consistent, and on-target. It mustexceed current need and expand to fill future need. Fundraisingthe SMART Way represents a true breakthrough in that it lays afoundation for true systemic overhaul, and can be the catalyst forthe growth of any nonprofit.