Event Management For Dummies

Event Management For Dummies
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Artikel-Nr:
9781118591109
Veröffentl:
2013
Einband:
E-Book
Seiten:
336
Autor:
Laura Capell
eBook Typ:
EPUB
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management
Your straightforward guide for planning and running an eventWhether you want to break into this burgeoning industry, or you simply need to plan an event and don't know where to start, there's something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more.Open the book and find:* Planning, budgeting and strategy* Guests and target audience* Promoting and marketing events* Location, venue and travel logistics* Food, drink, entertainment and themes* Security, health and safety, permissions, insurance and the like* Tips for building a career in event management
Introduction 1Part I: Getting Started 5Chapter 1: Why Put on An Event? 7Chapter 2: Knowing Your Audience 17Chapter 3: Deciding on the Type of Event To Put On 27Chapter 4: Managing Your Team to Manage Your Event 53Chapter 5: Budget Planning and Management 75Part II: Planning Your Event's Look and Feel101Chapter 6: Crafting the Message 103Chapter 7: Designing the Experience 115Chapter 8: Making Sure People Know about Your Event 141Part III: When, Where and Who: The Devil's in theDetail 161Chapter 9: Timings, Timings, Timings 163Chapter 10: Deciding Where to Hold Your Event 185Chapter 11: Who Does What: Front and Back of House 213Part IV: Considering Potential Problems 225Chapter 12: Keeping Healthy, Safe and Secure 227Chapter 13: Fail to Prepare, Prepare to Fail! ContingencyPlanning 253Part V: On the Day and Beyond 265Chapter 14: Measuring the Success of Your Event 267Chapter 15: Building on the Event 281Part VI: The Part of Tens 287Chapter 16: Ten Types of Suppliers You Need in Your Address Book289Chapter 17: Ten Online Resources For Event Planners 293Chapter 18: Ten Things to Have in Your Event Kit during theBuild and Show Day 297Chapter 19: About Ten Tips for Building a Career in EventManagement 301Index 305

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