Business Writing For Dummies

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communication stand out from the pile and get the job done? Whether you re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers - the people you communicate withat work - are no different.So how can you make your communication stand out from the pileand get the job done? Whether you're crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you'llfind:* The basic principles of how to write well* How to avoid the common pitfalls that immediately turn a readeroff* Crucial tips for self-editing and revision techniques toheighten your impact* Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets* The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences

Introduction 1Part I: Winning with Writing 7Chapter 1: Make Writing Your Not-So-Secret Weapon 9Chapter 2: Planning Your Message: Your Secret Weapon 21Chapter 3: Making Your Writing Work: The Basics 47Chapter 4: Self-Editing: Professional Ways to Improve Your OwnWork 73Chapter 5: Troubleshooting Your Writing: Fixing Common Problems99Part II: Putting Your Skills to Work for Everyday BusinessWriting 123Chapter 6: Writing Emails That Get Results 125Chapter 7: Creating High Impact Business Correspondence 149Part III: Writing Business Documents, Promotional Materialand Presentations 175Chapter 8: Building the Biggies: Major Business Documents177Chapter 9: Promoting Yourself and Your Organization 201Chapter 10: Writing for the Spoken Word 223Part IV: Writing for the Digital Universe 247Chapter 11: Evolving Your Writing for Online Media 249Chapter 12: Writing for Websites and Blogs 269Part V: Thinking Global, Writing Global 297Chapter 13: Using English as the Global Language of Business299Chapter 14: Adapting Business English to Specific Countries313Part VI: The Part of Tens 335Chapter 15: Ten Ways to Advance Your Career with Writing 337Chapter 16: Ten Ways to Tweet Strategically 345Index 353