Social Media Engagement For Dummies

Put "e;engage"e; front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Put "engage" front and center in your social media marketingengagement strategies!When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing.* Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers* Shows you how to spark actions, reactions, or interactions--andmake things happen* Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers* Covers building trust and credibility, creating connectionsencouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much moreSocial Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!

Introduction 1Part I: The Basics of Social Media Engagement 7Chapter 1: Explaining the Why, Who, and How of Social MediaEngagement 9Chapter 2: Assessing the Impact of Social Media Engagement25Chapter 3: Discovering Social Media Engagement Tools 43Part II: Exploring the Elements of Social MediaEngagement 65Chapter 4: Building Trust and Credibility 67Chapter 5: Demonstrating Your Online Presence to MaximizeEngagement 85Chapter 6: Creating Connections 105Chapter 7: Driving Interaction 121Part III: Examining the Basic Engagement Tools137Chapter 8: E-mail, Forums, Blogs, and Websites 139Chapter 9: Facebook 157Chapter 10: Twitter 183Part IV: Engaging Through Additional Social Channels209Chapter 11: Pinterest 211Chapter 12: LinkedIn 241Chapter 13: Google+ 263Chapter 14: Location-Based Services 281Part V: Leveraging Audio and Video for Engagement 301Chapter 15: Audio and Videocasting 303Chapter 16: YouTube 317Part VI: The Part of Tens 335Chapter 17: Ten Social Media Engagement Mistakes to Avoid337Chapter 18: Ten Businesses That Excel at Social Media Engagement343Index 353