Research Methods in Health Promotion

The bestselling textbook to understanding health research, updated and expanded Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice. This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing. Evaluate the ethics, design, analysis, and interpretation of research Identify and understand the key components of research studies Analyze and interpret the results of experimental and survey research designs Understand the process of publishing a research report and constructing a grant proposal Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.

The bestselling textbook to understanding health researchupdated and expandedResearch Methods in Health Promotion provides studentsand practitioners with essential knowledge and skills regarding thedesign, implementation, analysis, and interpretation of research inthe field of health promotion. Now in its second edition, thisbestselling textbook has been updated with more recent researchmethodologies and additional information on sampling, participatoryand survey research, and qualitative data analysis. The entireresearch process is covered, with specific points relating to bothqualitative and quantitative research. By breaking the dauntingprocess of research into simple and well-defined steps, thisuser-friendly text encourages students to think about research as asequential process and provides explanations that facilitate betterunderstanding of each step in the research process. A separate setof chapters cover the more quantitative methodological areasincluding designs, measurement, sampling, and data analysis indepth, giving readers the understanding they need to apply inpractice.This book also provides applied chapters that illustrate thepractical aspects of the research process, along with othercritical information including grant writing and scientificwriting.* Evaluate the ethics, design, analysis, and interpretation ofresearch* Identify and understand the key components of researchstudies* Analyze and interpret the results of experimental and surveyresearch designs* Understand the process of publishing a research report andconstructing a grant proposalResearch Methods in Health Promotion is ideal for bothundergrad and graduate methods courses in health promotion andpublic health.

Figures, Tables, and Boxes viiPreface xvAcknowledgments xixThe Authors xxiThe Contributors xxiiiForeword xxvPart One: Foundations of Health Promotion Research 1Chapter 1 Key Steps in the Research Process 3Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementeChapter 2 Philosophy of Science and Theory Construction 23Laura F. Salazar, Ralph J. DiClemente, and Richard A. CrosbyChapter 3 Ethical Issues in Health Promotion Research 45Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementePart Two: Fundamentals of Health Promotion Research 79Chapter 4 Observational Research Designs 81Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClementeChapter 5 Experimental Research Designs 115Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClementeChapter 6 Principles of Sampling 147Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementeChapter 7 Measurement in Health Promotion 177Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. DiClementeChapter 8 Qualitative Research Strategies and Methods for Health Promotion 209Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClementePart Three: Applications of Health Promotion Research 257Chapter 9 Conducting Observational Research 259Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementeChapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research 285Ralph J. DiClemente, Laura F. Salazar, and Richard A. CrosbyChapter 11 Community-Based Participatory Research in the Context of Health Promotion 313Ralph J. DiClemente, Laura F. Salazar, and Richard A. CrosbyChapter 12 Program Evaluation 337Nancy J. Thompson and Michelle C. KeglerChapter 13 Survey Research for Health Promotion 367Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementePart Four: Data Analysis 395Chapter 14 Statistical Techniques for Analyzing Observational Research in Health Promotion 397Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClementeChapter 15 Principles of Statistical Analysis for Randomized Controlled Trials in Health Promotion Research 429Ralph J. DiClemente, Laura F. Salazar, and Richard A. CrosbyChapter 16 Methods and Procedures for Analyzing Qualitative Data in Health Promotion 455Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClementePart Five: Core Skills Related to Health Promotion Research 491Chapter 17 Introduction to Scientific Writing 493Richard A. Crosby, Ralph J. DiClemente, and Laura F. SalazarChapter 18 Understanding the Grant Process and Developing an Effective Research Grant Application 525Ralph J. DiClemente, Laura F. Salazar, and Richard A. CrosbyName Index 560Subject Index 565