Cause for Change

A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

A nonprofit leader's guide for engaging millennials in allaspects of a nonprofit organizationWritten by Millennials about Millennials, Cause forChange examines strategies for engaging Millennials asconstituents, volunteers, and donors, and focuses on howorganizations can realign themselves to better respond to thisgroup of 80 million strong. At the heart of this research-basedguide is the Millennial Development Platform, an action-basedrubric developed by the authors and included in each chapter tohelp organizations create the infrastructure for a long-termmillennial engagement strategy.* Examines how Millennials communicate, volunteer, take actioninfluence their peers, and choose to give their time and money* Explains how Millennials view their role in the workplace, andhow their approach is re-shaping nonprofit culture from withinCause for Change profiles Millennials who have emerged asdynamic leaders to create and manage movements in theircommunities.

List of Figures ixForeword: Th e Next "Greatest Generation" xiJean Case, CEO, Case FoundationPreface xvAcknowledgments xixAbout the Authors xxiO N E The Importance of the Next Generation and Why They Matterto You 1TWO Developing Your Millennial Engagement Strategy 19THREE Generation Connected 41FOUR A Call to Action 67F I V E Peer Influence 93S I X The Millennial Donor 115SEVEN Millennials in the Workplace 139EIGHT Millennials as Nonprofi t Leaders 165Conclusion 191Notes 195Index 199