Google+ Marketing For Dummies

Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

Organize customers, craft targeted messages, or host Hangoutswith Google?s social networkGoogle+ is Google's social network that has the social mediaworld abuzz with excitement. With Google tools like YouTubePicasa, Blogger, and Picnik being integrated with Google+marketers will find Google+ is the best way to reach the long-timeusers of Google?s other tools. Google+ expert Jesse Stay shows youhow to create and maximize your Google+ presence to connect withyour customers.* Explains how to sign up for your account and set up your brandprofile* Shows you how to use Circles, craft targeted messages for theStream, and add multimedia features to your posts* Helps you discover content and the value of the +1 button* Shows you how to be mindful of SEO, so that your Google+ brandpage can be found* Addresses using Google+ to launch a product or promote aneventConfidently enter the exciting new Google+ social neighborhoodwith Google+ Marketing For Dummies.

Introduction 1Part I: Seeing How Google+ Benefits Marketers 7Chapter 1: A Marketer's Overview 9Chapter 2: Getting Started with Google+ 25Chapter 3: Discovering the "Plus" in Google+ 47Chapter 4: Embracing the "Google" in Google+ 67Part II: Fishing Where the Fish Are 83Chapter 5: Outlining Your Strategy and Your Audience 85Chapter 6: Building Your Google+ Page Presence and Profile103Chapter 7: Building a Search Strategy 125Chapter 8: Focusing on Real People and Relationships 145Chapter 9: Utilizing Hangouts to Share Your Brand 157Part III: Going from Fisher to Fish-Farmer 181Chapter 10: Advertising with Social Ads 183Chapter 11: Building Relationships Through Google CRM 199Chapter 12: Building Website Authority 219Part IV: Taking Google+ Further 239Chapter 13: Measuring Google+ Activity 241Chapter 14: Building Apps on Google+ 257Part V: The Part of Tens 269Chapter 15: Ten Ways to Add Value to Your Website Using Google+271Chapter 16: Ten Good Google+ Business Practices281Chapter 17: Ten Rules for Small-Business Success with Google+293Index 303