Beschreibung:
The ability the write well in professional situations is a much sought-after and all too rare skill. Business Writing takes a hands-on approach to help you excel in writing a range of hard-copy and electronic documents. Learn how to write effective: letters memos emails reports website text. Expert communicator Baden Eunson shows you how to design documents, employ persuasive techniques and how to recognise (and foil) the mind games some people play. Also, discover how to avoid the pitfalls of planning and editing documents to become a proficient and fluent writer. Effective writing is a skill that everyone can develop and is a vital attribute for those who wish to succeed in the highly competitive business world.
The ability the write well in professional situations is a muchsought-after and all too rare skill. Business Writing takesa hands-on approach to help you excel in writing a range ofhard-copy and electronic documents.Learn how to write effective:* letters* memos* emails* reports* website text.Expert communicator Baden Eunson shows you how to designdocuments, employ persuasive techniques and how to recognise (andfoil) the mind games some people play. Also, discover how to avoidthe pitfalls of planning and editing documents to become aproficient and fluent writer.Effective writing is a skill that everyone can develop and is avital attribute for those who wish to succeed in the highlycompetitive business world.
Preface viiIntroduction xi1 Letters 1 -- what they are and how to write them 12 Letters 2 -- giving good news and bad news 193 Letters 3 -- persuading 474 Memos 575 Reports 676 Online writing -- emails and websites 105Conclusion 131Appendix 133Notes 159Glossary 161Index 167