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Business Writing

 E-Book
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ISBN-13:
9781118319680
Einband:
E-Book
Seiten:
160
Autor:
Baden Eunson
eBook Typ:
Adobe Digital Editions
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

The ability the write well in professional situations is a muchsought-after and all too rare skill. Business Writing takesa hands-on approach to help you excel in writing a range ofhard-copy and electronic documents.
Learn how to write effective:
* letters
* memos
* emails
* reports
* website text.

Expert communicator Baden Eunson shows you how to designdocuments, employ persuasive techniques and how to recognise (andfoil) the mind games some people play. Also, discover how to avoidthe pitfalls of planning and editing documents to become aproficient and fluent writer.

Effective writing is a skill that everyone can develop and is avital attribute for those who wish to succeed in the highlycompetitive business world.
Preface vii

Introduction xi

1 Letters 1 -- what they are and how to write them 1

2 Letters 2 -- giving good news and bad news 19

3 Letters 3 -- persuading 47

4 Memos 57

5 Reports 67

6 Online writing -- emails and websites 105

Conclusion 131

Appendix 133

Notes 159

Glossary 161

Index 167