Beschreibung:
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a pro table, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business.The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
ForewordDedicationAbout the authorPrefaceBusinesswoman featured in Raising a BusinessChapter 1: What does it take to grow your business?Chapter 2: Do you segment your market?Chapter 3: Does your product or service serve a need?Chapter 4: Do you engage your customer?Chapter 5: Are you reaching the right target market with the right message?Chapter 6: Have you formulated a business vision?Chapter 7: What is your leadership style an organisational culture?Chapter 8: Do you have the right people on board?Chapter 9: Do you document your policies and procedures?Chapter 10: Have you created strategic alliances?Chapter 11: Do you understand how to account for your business?Appendix A: The procedures typically documented in small businessesAppendix B: A standard cash flow forecast for a small businessIndex