Measuring the Networked Nonprofit

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

The tools nonprofits need to measure the impact of their socialmediaHaving a social media measurement plan and approach can nolonger be an after-thought. It is a requirement of success. Asnonprofits refine their social media practice, their boards areexpecting reports showing results. As funders provide dollars tosupport programs that include social media, they too want to seeresults. This book offers the tools and strategies needed fornonprofits that need reliable and measurable data from their socialmedia efforts. Using these tools will not only improve anonprofit?s decision making process but will produce results-drivenmetrics for staff and stakeholders.* A hands-on resource for nonprofit professionals who must beable to accurately measure the results of their social mediaventures* Written by popular nonprofit blogger Beth Kanter andmeasurement expert Katie Delahaye Paine* Filled with tools, strategies, and illustrative examples thatare highly accessible for nonprofit professionalsThis important resource will give savvy nonprofit professionalsthe information needed to produce measurable results for theirsocial media.

Figures and Tables xiForeword by Laura Arrillaga-Andreessen xiiiPreface: The Queen of Nonprofits Meets the Goddess of Measurement xviiAcknowledgments xxiiiThe Authors xxviiPart One : Introduction of Concepts 1One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41Five Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173Eleven Understanding, Visualizing, and Improving Networks 187Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit's Best Friend 221Fourteen Measuring the Impact of the Crowd 235Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245Appendix A: Measuring Relationships and Relationship Research 247Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251Appendix C: Social Media Measurement Checklist 255Appendix D: A Checklist for Monitoring Services 261Notes 269Glossary 281Resources for Tools, Tutorials, and Assistance 287Index 289