The Reluctant Entrepreneur

Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

Intelligent strategies for starting and growing a small businesswith minimal personal financial riskA comprehensive guide for entrepreneurs from one of the mostsuccessful business creators in recent years, The ReluctantEntrepreneur: Turning Dreams into Profits addresses the fearsand misconceptions that many people have about starting their ownbusinesses, walking prospective owners through the necessarydecisions they need to make before even putting a business plan inplace.Presenting solid, reliable strategies based on author MichaelMasterson's own successful practices, and debunking some commonillusions entrepreneurs have about their businesses, the book is avital resource for anyone looking to avoid the pitfalls thatthreaten fledgling companies.* Packed with insights from an entrepreneur who has launched andsold dozens of business, presented in a lively and conversationalstyle* Some 600,000 new businesses are launched each year and with anuncertain economy, more and more people are looking for a stream ofincome separate from their 9 to 5 job* Filled with highly applicable advice that budding andprofessional entrepreneurs can start using immediatelyEssential reading for small business owners and both first timeand established entrepreneurs, The Reluctant Entrepreneurpresents the smart strategies on starting and growing a smallbusiness that can make launching your own company a cinch.

ForewordAcknowledgmentsIntroductionIntroductionChapter One: What, Exactly, Is a Reluctant Entrepreneur?Chapter Two: The First Question You MUST Be Able to AnswerChapter Three: What It Takes to Be a Successful Reluctant EntrepreneurChapter Four: Hatching the New Business: Overcoming Fear and Taking ActionChapter Five: The Magic Happens When You Hire SuperstarsChapter Six: Mastering the Art of Business RelationshipsChapter Seven: How to Become a Marketing GeniusChapter Eight: Maintaining Control of Your Growing BusinessChapter Nine: Leadership: Keeping Your Vision AliveChapter Ten: Build Your Business Like a Go-CartAppendixAbout the AuthorIndex