Risk Less and Prosper

A practical guide to getting personal investing right Somewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial investment advice. Consumers get saddled with more risk than they realize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that today's investors face, and with Risk Less and Prosper they will help you find your financial footing. Written in an accessible style, this practical guide skillfully explains why personal investing is all about you your goals, your values and your career path. It shows how to understand investment risk and choose the particular blend of risk and safety that is right for you. And it lays out several simple yet powerful ways for small investors to cast a reliable safety net to achieve their financial goals and truly prosper. Coauthors Bodie and Taqqu challenge the myth that all investments require risk, then highlight some important risks that families often disregard when deciding where to put their money. Later, they connect the dots between investment and investor, showing us all how to grasp our own investment risk profiles and how we may use these insights to make more fitting investment choices. Outlines a straightforward way to invest by aligning your investments with your goals and the risk levels you can bear Provides basic investment abc's for readers who are otherwise literate Lays out a simple, actionable plan for achieving your goals Explains the role of risk-free assets and investment insurance in assuring that you reach your most essential goals Contrary to popular belief, investing doesn't have to be complicated. You can build wealth without taking great risks. Risk Less and Prosper will show you how to make investment decisions that will make your financial life less stressful and more profitable.

A practical guide to getting personal investing rightSomewhere along the way, something has gone very wrong with theway individuals save and invest. Too often, households are drawn inby promotional suggestions masquerading as impartial investmentadvice. Consumers get saddled with more risk than they realize.Authors Zvi Bodie and Rachelle Taqqu understand the dilemma thattoday's investors face, and with Risk Less and Prosper theywill help you find your financial footing.Written in an accessible style, this practical guide skillfullyexplains why personal investing is all about you--your goalsyour values and your career path. It shows how to understandinvestment risk and choose the particular blend of risk and safetythat is right for you. And it lays out several simple yet powerfulways for small investors to cast a reliable safety net to achievetheir financial goals and truly prosper. Coauthors Bodie and Taqquchallenge the myth that all investments require risk, thenhighlight some important risks that families often disregard whendeciding where to put their money. Later, they connect the dotsbetween investment and investor, showing us all how to grasp ourown investment risk profiles and how we may use these insights tomake more fitting investment choices.* Outlines a straightforward way to invest by aligning yourinvestments with your goals and the risk levels you can bear* Provides basic investment abc's for readers who are otherwiseliterate* Lays out a simple, actionable plan for achieving yourgoals* Explains the role of risk-free assets and investment insurancein assuring that you reach your most essential goalsContrary to popular belief, investing doesn't have to becomplicated. You can build wealth without taking great risks.Risk Less and Prosper will show you how to make investmentdecisions that will make your financial life less stressful andmore profitable.

Foreword ixPreface xvAcknowledgments xxvPart I All About You 1Chapter 1 Changing the Game 3Chapter 2 Picturing Your Destination 17Chapter 3 Paying Up 31Part II Risk Matters 47Chapter 4 The Mismeasure of Risk 49Chapter 5 The Allure of Hope 65Chapter 6 Your Personal Risk Profile 85Part III Building Blocks 99Chapter 7 Finding the Safe Investment Zone 101Chapter 8 The Art of Matchmaking 125Chapter 9 Investing Safely for Education 139Chapter 10 Choosing Risky Investments 147Chapter 11 How to Choose an Advisor 167Epilogue 175Notes 181About the Authors 189Index 191