YouTube and Video Marketing

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Fully updated with new information, including the latest changesto YouTube!If you're a marketer, consultant, or small business owner, thisis the guide you need to understand video marketing tacticsdevelop a strategy, implement the campaign, and measure results.You'll find extensive coverage of keyword strategies, tips onoptimizing your video, distribution and promotion tactics, YouTubeadvertising opportunities, and crucial metrics and analysis. Avoiderrors, create a dynamite campaign, and break it all down inachievable tasks with this practical, hour-a-day, do-it-yourselfguide.* Shows you how to successfully develop, implement, and measure asuccessful video marketing strategy* Written in the popular An Hour a Day format, which breaksintimidating topics down to easily approachable tasks* Thoroughly updated with the latest YouTube functionalityhelpful new case studies, the latest marketing insights, andmore* Covers optimization strategies, distribution techniquescommunity promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Shows you how to optimize video for YouTube and search enginevisibilityGive your organization a visible, vital, video presence onlinewith YouTube and Video Marketing: An Hour a Day, SecondEdition.

Foreword xvIntroduction xviiChapter 1 A Short History of YouTube 1Life before YouTube 22005-2006: Early Days 32007-2008: Middle Years 102009-2010: Coming of Age 20Chapter 2 Map Out Your Video Marketing Strategy 27Four Ps vs. Five Ws and an H 28What Types of Video Content Do They Watch? 42Where and When Do They Discover New Videos? 47When and Where Do They Share New Videos? 49Why Don't More New Videos Go Viral? 52How Do YouTube and Video Marketing Work? 57Chapter 3 Month 1: Make Videos Worth Watching 63Happy Tree #3,079 64Week 1: Get Ready to Shoot 65Week 2: Learn Video Production Basics 74Week 3: Get Advanced Video Production Tips 83Week 4: Evaluate Video Advertising Options 91Chapter 4 Month 2: Create Content Worth Sharing 103Learn the Lesson of "The Last Lecture" 104Week 1: Watch YouTube Award Winners 107Week 2: Explore Popular YouTube Videos 117Week 3: Examine Contagious Viral Ads 133Week 4: Observe Top Viral Videos 147Chapter 5 Month 3: Customize Your YouTube Channel 163Center vs. Circumference 164Week 1: Set Up a YouTube Channel 165Week 2: Become a YouTube Partner 174Week 3: Create a YouTube Brand Channel 184Week 4: Stream Live Content on YouTube 196Chapter 6 Month 4: Explore YouTube Alternatives 203The Northwest Passage 204Week 1: Explore Other Video Sites 205Week 2: Survey Video Hosting Services 213Week 3: Look at Online Video Platforms 222Week 4: Investigate Video Ad Networks 232Chapter 7 Month 5: Optimize Video for YouTube 239What Is Video Optimization? 240Week 1: Research Keywords . 241Week 2: Optimize Video Watch Pages 249Week 3: Optimize Your Brand Channel 258Week 4: Optimize Video for the Web 267Chapter 8 Month 6: Engage the YouTube Community 277Paul Revere's Ride 278Week 1: Become a Member of the YouTube Community 281Week 2: Learn the Secrets of YouTube Success 292Week 3: Build Buzz Beyond YouTube 301Week 4: Watch Online Video Case Studies 310Chapter 9 Month 7: Trust but Verify YouTube Insight325The Map Room 326Week 1: Trust YouTube Insight 328Week 2: Verify with TubeMogul 338Week 3: Verify with Google Analytics 348Week 4: Master Web Analytics 2.0 357Chapter 10 Study YouTube Success Stories 367The Story behind the Story 368Deliver 700 Percent Increase in Sales: Will It Blend? 369Win the Presidency of the United States: Barack Obama 378Increase Sales of DVDs 23,000 Percent: Monty Python 393Generate $2.1 million in Sales: PiperSport Launch 399Chapter 11 A Quick Look at the Future 409"It's Never the Same! It's Always Bizarre!" 410Look at What Has Changed in the Past Year 411Stay on Top of the Latest Trends 424Play by the New Rules of YouTube Marketing . 435"Hit 'em Where They Ain't" 452Index 457