Edison in the Boardroom Revisited

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualpropertyNow fully revised and expanded, Edison in the BoardroomSecond Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world--such as Hewlett-Packard, IBM, Procter & GambleRockwell, Dow, Ford and many others--Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses.* Features updated interviews of companies, and a new treatmentof the Profit Center Level* Updates stories and teachings from some of the most successfulcompanies in the world* Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assetsEdison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.

Acknowledgments xiiiChapter 1 Introduction 1Why Update Edison in the Boardroom? 3A Brief History 6The Edison Mind-Set 11The Intellectual Property Management System 18Summary 25Chapter 2 The Changing Environment for IP Management 27The Rise of the NPE (Nonpracticing Entity) 28Technology Convergence 29The Arrival of the Chief Intellectual Property Officer (CIPO) 30The Globalization of Business 33The Changing Legal Environment 38The Continuing Lack of a Formal IP Marketplace 39The Rise of the IP Investor 42Summary 45Chapter 3 Level One: Defend Position 47What Level One Companies Are Trying to Accomplish 48Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51Best Practices for Level One: Defend Position 56Summary 68Chapter 4 Level Two: Manage Costs 71What Level Two Companies Are Trying to Accomplish 72Best Practices for Level Two: Manage Costs 74Summary 92Chapter 5 Level Three: Capture Value 93What Level Three Companies Are Trying to Accomplish 94Best Practices for Level Three: Capture Value 95Summary 118Chapter 6 Level Four: Synthesize Opportunities 119What Level Four Companies Are Trying to Accomplish 120Best Practices for Level Four: Synthesize Opportunities 121Summary 139Chapter 7 Level Five: Shape the Future 141What Level Five Companies Are Trying to Accomplish 142The Characteristics of the Future 143The Characteristics of Sustainable Corporations 143Best Practices for Level Five: Shape the Future 148Summary 159Chapter 8 What to Do When You're Not on the Pyramid 161Is My Company on the Pyramid? 162Is My Company a Candidate for the Edison Pyramid? 163Characterizing IP-Indifferent Companies 164How Companies Can Destroy Value 167Moving toward the Edison Hierarchy 170Summary 171Chapter 9 The Procter & Gamble Journey 173Beyond Make and Sell 174Out-Licensing Technology 175Additional Growth via Effective Policy Changes 176Reinventing and Integrating Trademarks and Brands 177Looking Externally 180IP as an Enabler to Innovation 184Looking Forward 185Appendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187Mark RadcliffeRecognition of Value of IP Rights 188Developments in Patent Law 194Developments in Copyright Law 205Developments in Trademark Law 210Appendix B The Rise of Patent Aggregators 215Kent Richardson and Erik OliverTerminology 215Background 216Valuation of Patents in the Aggregation Context 219Classification Based on Business Model 220Intellectual Ventures 224Patent Aggregators: Good or Bad 225Future Aggregator Ecosystem Directions 226Appendix C A Closer Look at IP Damages 229Eric Shih and Rob KramerPatent Damages 230Entire Market Value Rule 231The Road Ahead 236Notes 237About the Authors 243Index 245