How

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi zation, LRN, has helped some of the world's most respected companies build "e;do it right,"e; winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "e;hows"e; of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "e;soft"e;-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper connected, and hypertransparent world, read this book and discover HOW.

The flood of information, unprecedented transparency, increasinginterconnectedness-and our global interdenot pendence-aredramatically reshaping today's world, the world of business, andour lives. We are in the Era of Behavior and the rules of the gamehave fundamentally changed. It is no longer what you do thatmatters most and sets you apart from others, but how you do whatyou do. Whats are commodities, easily duplicated orreverse-engineered. Sustainable advantage and enduring success fororganizations and the people who work for them now lie in the realmof how, the new frontier of conduct.For almost two decades, Dov Seidman's pioneeringorganinot zation, LRN, has helped some of the world's mostrespected companies build "do it right," winning cultures andinspire principled performance throughout their organizations.Seidman's distinct vision of the world, business, and humanendeavor has helped enable more than 15 million people donot ingbusiness in more than 120 countries to outbehave the competition.In HOW: Why HOW We Do Anything Means Everything, Dov Seidmanshares his unique approach with you. Now updated and expandedHOW includes a new Forenot word from President BillClinton and a new Preface from Dov Seidman on why how we behavelead, govern, operate, consume, engender trust in ourrelationships, and relate to others matters more than ever and inways it never has before.Through entertaining anecdotes, surprising case studiescutting-edge research in a wide range of fields, andrevealnot ing interviews with a diverse group of leadersbusiness executives, experts, and everyday people on the frontlines, this book explores how we think, how we behave, how we leadand how we govern our institutions and ourselves to uncover thevalues-inspired "hows" of twenty-first-century success andsignificance.Divided into four comprehensive parts, this insightful book:* Exposes the forces and factors that have fundamentallyrestructured the world in which organizations operate and theirpeople conduct themselves, placing a new focus on their hows* Provides frameworks to help you understand those hows andimplement them in powerful and productive ways* Helps you channel your actions and decisions in order to thriveuniquely within today's new realities* Sheds light on the systems of how-the dynamics between peoplethat shape organizational culture-andintroduces a bold new visionfor leading and winning through self-governanceThe qualities that many once thought of as "soft"-values, trustand reputation-are now the hard currency of success and theultimate drivers of efficiency, performance, innovanot tion, andgrowth.With in-depth insights and practical advice, HOW willhelp you bring excellence and significance to your businessendeavors- and your life-and refocus your efforts in powerful newways.If you want to stand out, to thrive in our fast changinghypernot connected, and hypertransparent world, read this bookand discover HOW.

Foreword xiPreface xiiiPrologue: Making Waves 1Part I: How We Have Been, How We Have Changed 13Introduction: The Spaces between UsCHAPTER 1: From Land to Information 17Lines of Communication.Getting Flattened.CHAPTER 2: Technology's Trespass 25The Ties That Bind Us.Distance Unites Us.Can You Hear Me.Now?The Age of Transparency.The Persistence of Memory.The Information Jinni Is Out of the Lamp.CHAPTER 3: The Journey to HOW 41Just Do It.The Certainty Gap.The Limitations of Rules.Outbehaving the Competition.How We Go Forward.Part II: How We Think 57Introduction: The Paradox of Journey.CHAPTER 4: Playing to Your Strengths 63Help.You Can Judge a Book by Its Cover.Looking Out for Number Two.The Evolution of What Is Valuable.Believe It.CHAPTER 5: From Can to Should 81Rules as Proxies.Dancing with Rules.On the Tip of Your Tongue.Unlocking Should.Risk and Reward.CHAPTER 6: Keeping Your Head in the Game 103Distraction.Small Lapses, Large Costs.Dissonance.Doing Consonance.Friction.Putting It in the Whole.Part III: How We Behave 125Introduction: How We Do What We Do.CHAPTER 7: Doing Transparency 129Beyond Proxies and Surrogates.ICU, UC Me.The Market Defines You.Say You Are Sorry.Interpersonal Transparency.Sig, Don't Zag.CHAPTER 8: Trust 157The Soft Made Hard.How High Is the Ceiling?Going on a TRIP.Tripping.Doing Trust.Trust Is the Drug.Trust, but Verify.CHAPTER 9: Reputation, Reputation, Reputation 181Reputation in a Wired World.Reputational Capital.Mismanaging Reputation Management.A Second Chance.Part IV: How We Govern 209Introduction: Innovating in HOW.CHAPTER 10: Doing Culture 215The Sum of All HOWs.The Spectrum of Culture.The Four Types of Culture.Five HOWs of Culture.CHAPTER 11: The Case for Self-Governing Cultures 241Self-Governance on the Shop Floor.Freedom Is Just Another Word.Taking Culture for a Test-Drive.Closing Gaps.Values in Action.A Journey to Culture.Why Self-Governance Is the Future of Business.CHAPTER 12: The Leadership Framework 267Leadership.Walking the Talk.The First Five HOWs of Leadership.Circles in Circles (A Thought).The Leadership Framework, Continued.Afterword 299HOWs Matter 305Acknowledgments 307Notes 315Selected Bibliography 331Index 337