Shift and Reset

Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society. Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society Outlines how organizations must operate and what happens when they don't re-think their work Features interviews with over twenty-five leading thinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "e;must-read"e; items.

Essential strategies the nonprofit community can use to takeadvantage of rapidly changing technologies and new communicationmethods in our ultra-connected societyIn these challenging economic times, it is more important thanever for nonprofits to focus on shaping policy, building capacitydeveloping talent, improving their marketing and promotionfundraising, and developing partnerships/collaboration fororganizational success. Shift & Reset: Strategies forSupporting Causes in a Connected Society teaches thenonprofit/social change/philanthropy/cause community how to takeadvantage of rapidly changing technologies and new communicationecosystem that exist in our connected society.* Addresses the most critical challenges facing thenonprofit/social change/philanthropy/cause community Re-envisionshow we support causes and address serious issues in our connectedsociety* Outlines how organizations must operate--and what happenswhen they don't re-think their work* Features interviews with over twenty-five leadingthinkers/authors/organizational leadersInnovative and right on time, Shift & Reset equipsnonprofit professionals with a set of three core principles, afive-step checklist of immediate action items, as well as a list often "must-read" items.

Foreword ixPreface xiiiIntroduction Knocking the Meteorite Off Its Course 1Chapter 1 Starting the Shift and Reset Process 7Chapter 2 Embracing a New Approach: Mission andMeasurement 19Chapter 3 Knowing (Your Audience) Is Half the Battle55Chapter 4 Shift Your Language or Get Left Behind 81Chapter 5 Shift Your Awareness and Really Support YourMission 109Chapter 6 Shift Your Education and Leverage Everyone'sPassions 141Chapter 7 Shift Your Engagement: It's about BeingActive, Not Just Being Present 171Chapter 8 Shift Your Mobilization Efforts and Perform theRight Actions 201Chapter 9 Shift Your Game Plan in Supporting Big Issues235Chapter 10 The Franken-org: Ways to Increase theFunctionality of an Organization and Its Staff (to Drive theMission) 267Chapter 11 Stop Doing These Four Things 299Chapter 12 Once You Have Shifted . . . Now Reset and ThinkBigger! 313Chapter 13 After Impact 331Notes 341About the Author 355Contributor Biographies 365Acknowledgments 383Index 387